A Pleasure Time Beverage Publicly Traded

January 3, 2019

Mish's Daily

By Mish Schneider


My newest muse for photos to take as metaphors for the Daily?

Vintage flea markets.

When I came across this vintage piece, I thought immediately about the cannabis industry today.

Back in the day, the pleasure time beverage was Coca-Cola.

In 1886, a pharmacist invented coke and used the phrase, “The Pause That Refreshes” to market it.

Originally sold as a drug, Coca-Cola claimed it got rid of headaches and fatigue.

Until 1903, the soda contained a significant dose of cocaine.

Cocaine was not made illegal in the United States until 1914.

Until then, cocaine claimed a variety of medical uses.

Cocaine tonics, powders and pills were popularly believed to cure a variety of ailments, from headache and fatigue to constipation, nausea, asthma and impotence.

Although the company removed cocaine from coke, during the Great Depression, people continued to drink it.

Isn’t it ironic then, that 100 years later, beverage companies are back looking into using cannabinoids and THC for medicinal purposes?

Yesterday, I mentioned seven trends to watch for this year.

Today, I focus on one.

Marijuana-with legalization spreading, and the farm bill helping the hemp and CBD business world, there will be opportunities there. Watch the giant beverage, food, and tobacco companies to be on the lookout for smaller cannabis companies they can buy.

After winning the award from RealVision for the best stock pick of 2018, they invited me back to give them a pick for 2019.

It’s not Coca-Cola (KO), which although outperforming the market, is currently in a caution phase.

I am looking at stocks that are not only outperforming the overall market, but are also in positive phases.

You can almost count on one hand the stocks in all sectors that are still in bullish phases.

Nonetheless, I found one that meets both criteria-a bullish phase and in a growing megatrend.

As we expect 2019 to be a stock-picker’s market, finding needles in haystacks and making money with those needles by using a specific, tried and true trading strategy, is our main focus.

Check out New Age Beverage Company NBEV. I will be tracking this one closely.

100 years ago in 1919, Coca-Cola was purchased for $25 million. KO, the stock symbol since 1923, began trading in 1919 at $40 a share for the common stock.

It has split eleven times.

Here we are in 2019. Many believe a recession or worse is coming.

Will medicinally-based, pleasure time beverages prove worthy of outperforming once again?

S&P 500 (SPY) 245 pivotal area, then 235 next support. Over 251.62 could see more upside to 255.

Russell 2000 (IWM) 131.50 pivotal and 130 support to hold. Over 135 could see 138.70 and then 140

Dow (DIA) 230 pivotal area. Needs to clear 235 and hold 217

Nasdaq (QQQ) 150 is closest support, also pivotal and should that break 144 next. Has to clear/close back over 155 to get interesting

KRE (Regional Banks) 46.20 support. Over 50.20 it gets interesting

SMH (Semiconductors 80.00 important support. Over 87, can see move back to 91-92.00

IYT (Transportation)160 support tested today and holding. Needs to continue to do so. Above 164 possible to rally to 170-171.50

IBB (Biotechnology) the 80-month moving average comes in 90.25-last big support. For now, above 95 good with resistance at 100.

XRT (Retail) I remember in 2017 talking about a double bottom at 38.00. That was so one and half years ago. Last week’s low 38.10. Maybe triple bottoms. Now, if it holds over 40, could see 44.00.

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